The semantic differential is a bipolar evaluation scale, with two opposing adjectives or response values on each side of the scale, e.g. happy/sad, very attractive/not attractive at all, very likely/not likely at all, etc. The semantic differential can be used to measure the respondent's attitude towards ideas, concepts, things, people and events.
Semantic differential as a table
To create a semantic differential in the 1KA tool, when editing a questionnaire, click on 'Add question' in the 'EDIT' – 'Questionnaire' tab (or on the plus sign in the menu on the left) and select 'Single answer tables - Semantic differential'. Enter the corresponding opposite adjectives on the left and right side of the radio buttons.
Semantic differential as a slider
The semantic differential can also be presented in the form of a slider. In the 1KA tool, you can do this by using the question type Data input – Slider. In the Slider's question settings:
- set the 'Lower limit' to 1 and the 'Upper limit' to 5;
- check the 'Show slider's interim labels' option;
- check the 'Show descriptive labels above slider's Min and Max' option.