Can I send an email with an invitation to my survey to anyone?
The field of communication via email is regulated by applicable legislation, with various codes of ethics outlining recommendations for this area:
- According to the Personal Data Protection Act (ZVOP-1), an email address bound to an individual (as opposed to the general public email addresses of organizations, such as for example email@example.com) is considered to be personal data. In accordance with Article 8 of the Act, the processing of personal data is only permitted if the processing is required by law (for example, it is admissible within the industry), or if the personal consent of the individual is obtained. Processing of personal data includes any operation or set of operations which is performed on personal data that is processed automatically or manually or is intended for inclusion in a collection of personal data, especially the collection, recording, editing, storage, adaptation or alteration, retrieval, insight, use, disclosure by transmission, communication, dissemination or other availability, alignment, integration, blocking, anonymizing, deletion or destruction; processing can be either manual or automated (means of processing).
- In the area of sales and marketing, the Consumer Protection Act is used, whose Article 45 stipulates that companies can use one of the forms of electronic communication only with prior consent from the consumer for whom the message is intended.
- The field of electronic communication is governed by the Electronic Communications Act (ZEKom-1), which stipulates in Article 158 on unsolicited communications that the use of email communication for purposes of direct marketing may only be based on the customer's or user's prior consent.
- The association ESOMAR issued its Guideline for online research (chapter on ethical issues), which stipulate that we must indicate how we obtained each email address when sending email invitations. In addition, the guideline emphasizes that emails should not be send knowingly to those who did not agree to the participation in the study.
- The association CASRO issued its Code of standards and ethics for survey research (chapter on internet research) stipulates that email invitations are to be sent only to those addressees for whom it is reasonable to expect that they will accept the invitation to participate in the study. The basis for this may be consent of the addressee on the basis of prior contact with the research team/individual.
We can thus conclude that consent must be obtained for email invitations, with a few exceptions. In the case of business email addresses, the guidelines are a bit more forgiving, as business addresses are generally open for business contacts. Email addresses that are collected for research only in narrow administrative purposes are considered an exception; an example may be internal surveys conducted by various societies, where participants are asked to participate in a survey or receive information via email on the basis of membership.
Potential respondents do not take kindly to unwanted email and on rare occasions contact 1KA (despite the fact that 1KA is not the sender of these emails), or even threaten an attack on the 1KA server. Such reactions are unethical and illegal and they are reported to the Slovenian Computer Emergency Response Team (SI-CERT). The corresponding survey can be removed from 1KA, since sending unwanted invitations violates a basic prerequisite to the use our service. So far we have limited 2 surveys which violated the provisions relating to spam content, due to threats and attacks on the server.
- Why are e-invitations redirected to spam?
- What is the limitation on the number of questions and respondents?
- Can I send an email with an invitation to my survey to anyone?
- Are mobile surveys supported by 1KA?
- Where does free help end?
- How do I prevent the same respondent from participating in the survey multiple times?
- How do I clear my browser's cookies?
- What about underage respondents?
- How can I track the respondents?
- Is it possible to change the sender's email when sending email invitations through the 1KA system?
- For how long is the survey saved and for how long is it active?
- How do I change or update my browser?
- Can I insert an attachment in the email invitation?
- How is the tool tested?
- Troubles sending email invitation using Gmail email server
- What information should I include when I publish a report?
- How safe is it to store data on 1KA?
- How do I quote / cite the use of 1KA in my work?
- How do I create a one-click log-in confirmation in 1KA?
- Are there any templates available (for example, to evaluate the work of a professor in the classroom)?
- Who can respond to my survey?
- Can standard words be altered?
- Why is the CAPTCHA image not displayed?
- How to ensure anonymity in an online employee survey?
- What kind of customer support does 1KA offer?
- Sending email invitations
- Sending emails via an arbitrary server (e.g. gmail)
- Use of identification codes for respondents
- Setting a custom URL for a survey
- Your first survey
- Settings for respondent access: cookies and passwords
- Combining lists of email invitations
- Embedding the survey on a website
- Granting access to helpdesk
- Recommendations for minimizing non-response
- 1KA registration and login
- Adding respondents when sending email invitations