What information should I include when I publish a report?

According to the requirements for minimum disclosure under the Code of Professional Ethics and Practices (AAPOR), each researcher must include (or be ready to immediately disclose) the following information when publishing a survey report or a survey for public use:

  • Name of the survey sponsor;
  • Name of the organization that conducted the survey;
  • The exact wording of the questions being released;
  • A definition of the population under study. What population is the survey designed to represent?;
  • A description of the sampling frame used to represent this population;
  • An explanation of how the respondents to the survey were selected;
  • The total sample size;
  • The method or mode of data collection;
  • The dates and location of data collection;
  • Estimates of sampling error, if appropriate;
  • A description of how the data were weighted (or a statement that they were not weighted), and any estimating procedures used to produce the final results;
  • If the survey reports findings based on parts of the sample rather than the total sample, then the size of the subgroups reported should be disclosed.

An example of a standard form of the survey data (AAPOR) >>