You can activate the 'ZOOM' option in the tab 'ANALYSE' - 'Statistics' tab in the 'Filtering' section by clicking on the funnel-shaped icon on the upper right. This function enables 2KA and 3KA private package users to see different filtered statistical analyses by clicking on the cell with the chosen answer of any of the variables. For example, we can see the statistical analysis of the men’s answers just by clicking on the cell with the number of men and the application will automatically perform the needed analysis of the male respondents.

Another possibility offered in the 'ZOOM' settings is the redirection after clicking on the variable frequency to the 'Insight into individual units' and 'Insight into surveys in a selected group' in the 'DATA' - 'Browse' tab with one click, where we can limit the number of the displayed (questions) variables.

A very important sub-function of the 'ZOOM' settings is the so-called 'Whoisthis?' function, which displays all units (with all of the answers) in a given cell. The function 'Whoisthis?' appears when you click the cell with the frequency at the top of the page, next to the created condition.


We would like to analyze people between the ages of 20 and 29. In the table, which shows the frequency responses for all ages, click on the frequency of a respondent that falls into this age category and the application will perform the analysis only for this age group. The set condition is displayed above the tables.

If you want to view units with all the answers that fall into this age category, then click on the 'Whoisthis?' function. The application will redirect you to the 'Insight into individuals units' tab, where you can view the individual units.

In addition to the 'Whoisthis?' option, you can manually set the conditions for the desired answer with the option 'Edit' on the left side.

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1KA is free to use for basic users