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Web questionnaire represents a communication channel with respondents. Therefore, appropriate execution of content and publishing of web questionnaire are crucial, because web questionnaires are self-administered, the respondent cannot communicate with the interviewer in case of problems. Questionnaire design is therefore very important, as it also contributes to the quality of the research. A user friendly questionnaire increases the probability that the respondent will participate in the survey and submit valid responses. A correct questionnaire therefore decreases non-response and measurement error rate.
Technically speaking a web questionnaire is an ordinary web page with elements that enable data entry. Web survey software can enable different layouts of elements, which have a direct effect on the way the respondent navigates the questionnaire, and can have important methodological implications.
Compared to paper questionnaires, web surveys offer a far simpler way of including images and multimedia. Advanced software can implement images (e.g. logos and backgrounds) as a part of the questionnaire, a question or an answer option. A question can also include sounds, videos or animations, which additionally expand the use of web questionnaires.
1KA’s formatting tools allow the user to design appropriate, professional and consistent questionnaires, which enable a non-interrupted question flow and reduce the chance of influencing the respondents’ answers.