Advantages & Drawbacks

The advantages of web surveys are especially:

  • Lower costs of survey execution;
  • Faster data collection;
  • Time and geographical limitations are no longer an issue;
  • The possibility of carrying out and improving surveys internationally;
  • Electronic data format (higher data quality);
  • Meeting of client requests;
  • The option of including multimedia;
  • Carrying out surveys easily;
  • Metadata and paradata offer an exact insight into respondent samples (e.g. how much time was needed to answer a question or the entire questionnaire).

The drawbacks of web surveys are particularly connected to: