The advantages of web surveys are especially:
- Lower costs of survey execution;
- Faster data collection;
- Time and geographical limitations are no longer an issue;
- The possibility of carrying out and improving surveys internationally;
- Electronic data format (higher data quality);
- Meeting of client requests;
- The option of including multimedia;
- Carrying out surveys easily;
- Metadata and paradata offer an exact insight into respondent samples (e.g. how much time was needed to answer a question or the entire questionnaire).
The drawbacks of web surveys are particularly connected to: