Recommendations for the preparation and implementation of online surveys

Take a look at the recommendations for the preparation and implementation of online surveys, where some of the most typical methodological aspects are exposed, which are often overlooked in online surveys.

It should be emphasized that this is a broad and complex methodological problem with many unresolved issues. The general principles of the survey methodology also apply to online surveys, and at the same time, this approach raises a number of new dilemmas. These recommendations are therefore only a brief introductory view into the subject area, focusing primarily on the specifics of creating an online survey.

Some of the other recommendations refer to the selection and inviting respondents as well as the collection of data. Extensively, more general and more specific methodological knowledge offers numerous works (books and articles) in the field of survey methodology – some of which are listed in the closing chapter.

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