'Heatmap' is a type of question that allows graphic presentation of results in the form of colours. The respondent provides feedback about the image that is located next to the question. It differs from the hotspot question because the respondent is not limited to the choice of predefined places in the picture, but can mark all the parts of the image (of course, we can also restrict the areas if desired). This question type is only available to 2KA and 3KA private package users.
The 'Heatmap' question can be found in the 'EDIT' – 'Questionnaire' tab, in the left column of the set of all types of questions under 'Special questions'.
When set in the questionnaire, the advanced editor opens to the right. Under the basic settings, the 'Number of clicks allowed' can be determined. If we select more than one, we can also indicate whether the clicks' counter should be shown. In addition, we can indicate whether clicks are displayed and the colour and click size can also be selected. For a click shape, we can choose between two options: a circle or a rectangle. If desired, we can also add a specific area in the picture. We do this by repeatedly clicking on the desired part of the image and if desired, pulling the junctures of the shape that arises. The points or junctures can be erased with a right-click. You can also add the name of the area.
In the 'ANALYSE' – 'Statistics' tab, we have basic statistical calculations as for other types of questions. There is also a 'Heatmap' option, where a graphic display of the results on the selected image of the density of the selected results or clicks (frequencies) of the respondents on a given question is enabled.
Example of a survey with the 'Heat map' question >>
Example of 'Heat map' analysis >>
Graphical display of 'Heat map' >>