Before publishing online, a wide range of established standards must be considered that prevent mistakes and shortcomings. Here are some of the most critical components:
- rudeness and inappropriate or unadapted language for target groups (respondents);
- inappropriate (in short surveys it may even be superfluous if it is on a separate page) introduction or conclusion;
- grammar mistakes;
- technical deficiencies, especially server instability and inactivity of certain functions, e.g. JavaScript;
- weak flow;
- insufficient structuring of content into rounded blocks;
- design inappropriateness or absence of professional design;
- unsuitable use of multimedia;
- inappropriate promotion and publishing of the survey;
- unsuitable electronic survey invitations;
- violation of the principle of data privacy and secrecy;
- improper inclusion of social networks;
- violation of the basic rules of web etiquette (eg capitalization);
- ignoring the fact that graphics often have an unpredictable effect, so - if graphics (such as an image) do not have a very clear role - their role should be minimized.