This type of question enables the respondents to choose between two criteria, that are located in the head of the column, on the basis of which the respondents assess the items or topics, that arre located on the left side. This type of question is most suitable for displaying questions, where different topics have the same possible questions.
As an example of such question, we can give, for example, satisfaction with the survey website. That way we can get an insight into user satisfaction at the same time for design and usability for several different websites.