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Email invitations can be sent in multiple ways. Here we describe three basic approaches. This problematic which is technically and methodologically pretty complex and also dynamic (it is changing rapidly) is described in greater detail in book Web Survey Methodology in chapter 2.4 about technical preparations for survey. In the narrowest sense it is found in department 18.104.22.168 (Email settings).
Two email messages (i.e. invitations) sent to the entire list of respondents with no tracking are sufficient in the majority of cases:
The two messages are sent to the entire list of potential respondents using the standard method of email correspondence, by which you send the URL to the survey by using your preferred email provider (Gmail, Yahoo, MS Outlook, Thunderbird ...). You must be careful to take into account possible limitations of the providers, since certain providers limit the number of emails sent each day (for example, Gmail had a limit of 500 emails a day for individuals and 2000 emails for organizations in 2014). This issue can be resolved by dividing the delivery of email invitations into several days or sending the email invitations from multiple accounts.
If invitation is sent from your email, this has another extra advantage. The same URL can be sent to all respondents of a survey, because in the case of tracking (point 2 and 3) URL address is individualized which can be noticed by users. This advantage should by emphasized in the survey invitation (eg. "We guarantee complete privacy of your answers and therefore survey URLs are not individualized"). This can contribute to substantially higher response rate, because many respondents are bothered by the fact that they receive individualize, because they are aware that that enables insight into individual answers. Experiences with evaluate surveys in this sense are very positive. Students who see single survey URL tend to provide more in depth and honest answers than when survey URLs are not single.
If you wish to send the respondents a larger number of invitations (three, four, etc.) or if the list of respondents includes several thousands of email addresses, then it is more likely that you will require the use of an email delivery system.
When using 1KA's email system, you must take the following provisions into account: