Satisficing in the survey
The respondents’ behaviour during the survey is influenced by various factors: the complexity of the questionnaire, the respondent’s ability and the respondent’s motivation. In long surveys, it often happens that respondents become tired, uninterested, impatient and scattered. This can lead to the respondent responding according to the satisfaction theory. This is an alternative form of behaviour for respondents who lack the engagement, but for various reasons (e.g. contract, awards, feelings of shame, habit, curiosity, etc.) nevertheless participate in the survey.
Whether respondents satisfy the questionnaire according to the satisfaction principle can be identified by different response patterns: choosing the first answer, selecting the mean, choosing the last answer, random selection, selecting the final and first values for matrix questions (tables) and using the answer ‘Do not know’, time of completing the survey.
Approaches to reducing fulfilling the survey in compliance with the satisficing principle
1. Before collecting data:
- If possible, let the questionnaire be short, simple questions, and occasionally include questions where respondents need to explain their answer. We put important questions to the beginning.
- The motivation of respondents can be enhanced with an emphasis on the relevance of the study.
- We facilitate the task of the respondents by reducing the complexity of the text of the questions, avoiding questions about events that would be more difficult for the respondents to recall, complex questions are rearranged into more questions, we name all the answers.
- The effect of the response can be reduced by randomizing responses, avoiding table type questions and non-query answers.
2. During data collection:
- At the time of data collection, we can monitor the time when the survey is completed, which, in case, the survey is completed much faster than predicted, indicates that the possibility of fulfilling the survey by satisficing principle. It should be noted, however, that the quick completion of the survey is not necessarily an indicator of satisficing.
3. After collecting data:
- After the data collection has been completed, we can remove the answers or even the units (or use the data insertion methods) from the analysis, where we see the occurrence of satisficing and thus improve the quality of the data.
- Can I set a quota for a particular question or questionnaire (restrictions on the number of respondents)?
- Can I create a table in which a respondent can choose the most and the least important answer (Max-Diff table)?
- What about underage respondents?
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- When exporting the questionnaire in MS Word the structure of the questionnaire changes
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- For how long is the survey saved and for how long is it active?
- The questionnaire does not close (when clicking the END button) after survey completion
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- Hiding answers in already active survey
- Placing answers on stripe
- Structuring questions into blocks
- Creating respondent groups
- 1KA registration and login
- Image Hotspot question type
- Import text - copying text to 1KA
- Recommendations for questionnaire creation
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- Satisficing in the survey
- Mobile survey adjustments
- Text (type of question)
- Design
- Uploading a file
- Setting up a static first page (introduction)
- Different ways to display a question for the date
- Adding a new language for the standard words
- Visual Analogue Scale
- The double grid table
- Edit response's values
- Changing the size of radio and checkbox buttons
- How to repeat the tittle bar in a table
- Your first survey
- Labelling a question as mandatory
- E-mail (type of question)
- Recommendations for online surveys on a mobile phone
- Export (Survey archive)
- Transfering values from the answer of one question into the text of another question ( data piping)
- Image type of question layout
- Survey preview
- Set up of drag and drop question type
- Standard demographics
- Use of editor when editing questions
- Measurement and time limitations for responses
- Comments
- Organizing surveys in folders
- Tabs in the questionnaire
- Drill-down: sequential filtering of questions
- Recommendations for minimizing non-response
- Combined table
- Electronic signature
- Settings for respondent access: cookies and passwords
- Creating sub-samples: half of the respondents gets one question, while the other half a different question
- The use of conditions
- Loop
- Display the list of open answers in the survey
- Advanced adding of images as an answer
- Key features that an advanced user should know
- Glossary
- Editing options in the question taskbar
- 'Take a picture' question type
- Including a video or flash player in your survey
- Option to hide radio and checkbox buttons next to categories
- Data display (settings)
- Settings for exporting PDF/RTF files with responses
- Using the IP address and cookies to control duplicate entries
- Disabling the question for respondents
- Usage of 'location' question type
- Default answer labels
- Step by step mode with table question type
- Survey settings
- 'Heatmap' Question
- Advanced questionnaire editing settings
- Accessibility of surveys for people with special needs
- Survey duration based on date or the number of responses
- Semantic differential
- Registration form
- GDPR survey settings
- Verification of user’s attention with the use of a “trap” question